normalize hitting the curb

Normalize Hitting the Curb: Tips for Keeping Your Website Running Smoothly

Running a website can be a rewarding experience, but it’s not always easy. Even the most well-designed sites can run into issues from time to time. One of the most common problems website owners face is hitting the curb: a sudden drop in traffic, revenue, or engagement that can be very difficult to recover from. In this article, we’ll discuss why hitting the curb happens and share some tips for keeping your website running smoothly.

Why Do Websites Hit the Curb?

There are many different reasons a website might hit the curb. Some of the most common factors include:

  • Algorithm changes: When search engines like Google update their algorithms, it can cause a drop in traffic to your site if you’re not following their guidelines.
  • Technical issues: If your site experiences technical problems like broken links or slow loading times, it can negatively impact your users’ experience.
  • Content quality: If your site features low-quality, outdated, or irrelevant content, it can turn off users and decrease engagement.
  • Competitive landscape: As new websites pop up and compete for attention, it can be difficult to maintain your site’s position in the market.

Tips for Avoiding the Curb

While there’s no foolproof way to avoid hitting the curb, there are plenty of steps you can take to minimize your risk. Here are some tips:

Stay up-to-date with algorithm changes

Search engine algorithms can be mysterious, but they’re not secret. Google, for example, publishes updates to its algorithm regularly, and you can keep up with these changes by following their official blog. Make sure you’re following best practices for search engine optimization (SEO) to keep your site in good standing with search engines.

Maintain your website’s technical performance

Make sure your website is running as smoothly as possible by checking for technical issues regularly. Run tests to identify any broken links, slow-loading pages, or other problems that could be frustrating your users. Make sure your website is mobile-friendly and easy to navigate.

Create high-quality content

Your website’s content is the backbone of your online presence, so make sure it’s top-quality. Regularly update your site with fresh, relevant content that provides value to your readers. Make sure it’s optimized for search engines and easy to read.

Keep an eye on the competition

Stay aware of what other websites in your industry are doing. Monitor their traffic, social media activity, and content to identify trends and potential threats to your own site. Use this information to adjust your own strategies and stay competitive.

In Conclusion

Hitting the curb is a common challenge for website owners, but it doesn’t have to be a death sentence. By staying up-to-date with algorithm changes, maintaining your website’s technical performance, creating high-quality content, and keeping an eye on the competition, you can minimize your risk of experiencing a sudden drop in traffic, revenue, or engagement. With a little proactive effort, you can keep your website running smoothly and successfully for years to come.


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