Welcome to Sanrio Toys – Your Ultimate Destination for All Things Kawaii!

As the proud owner of Sanrio Toys, it is my pleasure to welcome you to our magical world of cuteness, fun, and playfulness. Here at Sanrio Toys, we bring you a vast and unique collection of toys, games, clothing, accessories, and decorations inspired by the vibrant and beloved characters of Sanrio. With a team of dedicated experts and enthusiasts, we strive to offer you the best quality, designs, and experiences that capture the essence of kawaii, the Japanese culture of cuteness and charm.

Our Philosophy and Mission

At Sanrio Toys, we believe that every person, regardless of age, gender, or background, deserves to experience joy, positivity, and creativity. We believe that toys and play are not only entertainment, but also powerful tools for learning, self-expression, and social interaction. We believe that the Sanrio characters, such as Hello Kitty, My Melody, and Little Twin Stars, represent not only cute and adorable beings, but also values and messages that inspire and empower people worldwide. With this philosophy in mind, our mission is to:

  • Provide the widest range of authentic and licensed Sanrio products, from classic to new, from limited edition to exclusive collaborations, and from Japan to the world.
  • Ensure the utmost quality and safety of our products, adhering to international standards and regulations.
  • Create an enjoyable and easy shopping experience, with user-friendly website navigation, secure payment and shipping options, and responsive customer service.
  • Engage and connect with our customers, sharing the Sanrio spirit through social media, newsletters, contests, events, and other platforms.
  • Support and contribute to charitable and social causes that align with our values and mission, such as education, animal welfare, and environmental sustainability.
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Our Products and Collections

At Sanrio Toys, we offer a vast and diverse selection of products that cater to all ages, preferences, and occasions. Whether you are looking for a gift for a friend, a treat for yourself, or a decoration for your room, we have something for you. Some of our popular categories include:

  • Plush toys and dolls, featuring iconic characters such as Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Gudetama. Our plush toys come in various sizes, shapes, and designs, from super fluffy to mini keychains, and from seasonal outfits to limited editions. They are perfect for cuddling, decorating, or collecting.
  • Stationery and school supplies, including pens, pencils, notebooks, stickers, erasers, and pencil cases. Our stationery is not only functional, but also stylish and colorful, adding a touch of kawaii to your everyday life. They are ideal for school, work, or journaling.
  • Apparel and fashion accessories, such as T-shirts, hoodies, hats, bags, and socks. Our fashion items come in various sizes, styles, and designs, from casual to trendy, and from subtle to bold. They are great for expressing your personality, dressing up, or adding some cuteness to your outfit.
  • Candy and snacks, ranging from traditional Japanese treats like Pocky and Kit Kat, to Sanrio-themed sweets like Hello Kitty marshmallows and Gudetama chocolate. Our candy and snacks are not only delicious, but also fun and cute, making them a perfect gift or a pick-me-up.
  • Home and d├ęcor items, such as plush cushions, blankets, cups, coasters, and framed art. Our home items are designed to transform your space into a kawaii wonderland, where you can relax, entertain, or display your collection. They are also great for gifting or cheering up your friends.
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Our Community and Activities

At Sanrio Toys, we value and cherish our relationship with our customers and fans. We believe that we are not just a store, but also a community of like-minded people who share the love and appreciation for Sanrio and kawaii culture. That’s why we offer various ways for you to connect, interact, and have fun with us, both online and offline. Some of our community activities include:

  • Social media channels, such as Facebook, Instagram, and Twitter, where we share news, promotions, and inspiration, and where you can share your own Sanrio stories, photos, and videos.
  • Email newsletters, where we send exclusive offers, sneak peeks, and updates, and where you can participate in surveys, polls, and giveaways.
  • Contests and events, where we invite you to showcase your creativity, talent, and fandom, and where you can win prizes, meet Sanrio characters, and make new friends.
  • Charity and social initiatives, where we partner with reputable organizations to support causes that matter to us and to our community, such as education, animal welfare, and environmental sustainability. By purchasing certain Sanrio products, you can contribute to these efforts.


In conclusion, Sanrio Toys is not just a website, but also a world of cuteness, joy, and inspiration that you can be a part of. We invite you to explore our products, collections, and community, and to discover your own source of kawaii. We thank you for your support and trust, and we promise to continue to innovate and improve to meet your expectations and exceed your imagination. Let’s keep the Sanrio spirit alive and spread the love!

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